award-winning, california-based creative and design leader championing human ingenuity powered with next‑gen technology
I lead Deloitte Digital’s prestigious Product Design team, creating experiences for clients across industries—Technology, Entertainment, Hospitality, Retail, Energy, and Healthcare . I have experience delivering large transformational programs for brands like Chipotle, Taco Bell, Disney, Exelon, Anthem, Apple, Google, and many others.
As the Head of Design, I’m rewiring product and experience innovation processes, and evolving tools and skills for the Age of AI. I am finding new ways to scale design teams to add critical business value internally and across a portfolio of world’s largest brands. I focus on turning ideas into real-world impact while building a culture of growth, creativity and collaboration.
My mission today is to combine my background as a creative and design innovator with human insights and practical expertise to reimagine the future of design and creativity in business.
select innovation projects
the future of streaming with agentic experience
digital services for an up-and-coming automotive brand launch
agentic OS for the city of the future
reimagining the olympic experience
gamifying sustainability footprint
agentifying the campus experience
rethinking bone health
select writings
design
and hope
in times
of change
a brief thought experiment
in future-casting
I’ve been a professional designer for exactly half of my life. And so what was true for me in the beginning— and what is still true today — is that to design is to hope— hope for a great idea to show up, hope for the right opportunity to materialize, and hope for a better future. To be a designer for me is to permanently suspend disbelief, so I can dive into design problems believing that change is possible.
Read on Medium.com
creative
convergence
resolving tensions
between design and business
I see the creative industry shifting toward a new role: becoming a core tool businesses rely on as AI opens fresh possibilities for thinking and making. We can now focus on the most strategic, breakthrough practices that let us fully embrace creativity and give creatives clear platforms to share ideas that businesses will value.
COMING SOON
image courtesy of Mindy Park
design and destruction
why your business (and your designers) need to pay attention to everything.
In the 1940s, Joe Schumpeter, an Austrian economist and Harvard professor theorized that one day we will live in a society so intertwined with its economic system, it will be almost impossible for businesses to create new value without disrupting or destroying some part of the system, often impacting the lives of people on both sides of products and services. In this so-called “advanced” capitalism businesses…
Read on Medium.com
four AI strategies for product design teams
Raise
the ceiling
1
Elevate the role of Design to become a champion of good product foundations: user at the center, clear product value proposition, well-defined businessintent, a great brand story that highlights strategic product market fit. Ambiguous, open-ended problems require deeper collaboration and creativity you bring to the table.
Lower
the floor
2
Instead of hedging your garden, lean into becoming the expert at training non-designers how to leverage AI safely and efficiently, but also when to call a designer for a quick QC. Become indispensible in letting others experience different forms of design, from insights and strategy to branding UI and production to reveal the unseen.
Own systems
thinking
3
Think beyond the design systems but reflect on their intent—what if you could think systematically not just about the fit and finish, but rather about the digital experience as an MCP? In this context, the future experiences are more than a single channel, an app or a website. They are embedded in daily lives and will succeed only if they fit in them well. What kind of system will it take?
Eliminate
human slop
4
Avoid AI slop by eliminating human slop. AI often arrives at the “middle of the road” solutions and overreliance on it could dilute product value. Drive product uniqueness and differentiation to deliver a high quality design by embedding engaging brand story that will make if feel alive, relevant and helpful.
leading digital agencies
Head of Product Design and Executive Creative Director
Deloitte Digital—2019/Present
internationally recognized with Gold Lion for Business Transformation at Cannes
Group Design Director
and Practice Lead
Fjord / Accenture—2015/2019
transformational experiences at the heart of Apple’s international partner growth
Creative
Director
Razorfish—2010/2015
State Farm, Montana Tourism, Samsung
Designer and
Art Director
Leo Burnett / DDB—2000/2010
Nestle, McDonald’s, Wrigley
Fine
Artist
University of Arts Poznan—1995/2000
Studio Art, Printmaking, Graphic Design
